Category: blog maintenance

With toothpicks and Scotch tape, I have redesigned this blog. The inciting force was a notification from my old webhost, Typepad, that I had used up my allotment of categories. Three hundred categories I had been given, and no more. I had squandered them on Elizabeth Bowen, psychoanalysis, anarchism, and habeas corpus, and if now I wanted a category for Charles Williams, tough.

I sulked. I googled. And found myself gazing wistfully at the pastures over at WordPress.org, where yeomen and lasses seemed to frolic carelessly amid flocks and flocks of categories, all gamboling happily together. I seemed to hear them singing of how easy and intuitive their lives were. They idled. They drank from their flagons. They uploaded to folders with natural-language names.

It was a lie, reader. It was all a lie. The easy and intuitive part, anyway. WordPress.com may be user-friendly—I don’t know, I didn’t try it—but man, WordPress.org . . . Do not move your blog to WordPress.org unless you are a compulsive with the capacity to inhale a zeppelin’s volume of techy hot air. I stayed up till 2am every night for a straight week, staring slack-jawed and glassy-eyed at the screen. I made no progress in my Trollope novel. I didn’t read anyone’s galleys. To think that just a week ago I didn’t know what “php” was. I still don’t, really. Do the letters stand for something? But now I know how to child a theme. Now I can induce a firebug to inspect a “css.” After such knowledge, . . . I still can’t figure out how to enqueue a script, and as a result, my gloss of Wyatt’s “They flee from me” won’t unpack itself here at the new site. (For another week or so, you will still be able to see how it’s supposed to work at the old Typepad site, which I haven’t unplugged quite yet. Seriously, if anyone knows how or where to install a Jquery script in WordPress, get in touch. Should it be part of a “php”?)

Hope you like the new design. If something isn’t working, let me know. In a nice way. The idea behind it is that the easiest sort of thing to read is a tall, fairly narrow column. In order to make the central column as tall as possible, there’s no banner or menu across the top of this blog. To minimize distraction, clutter has been reduced in the sidebars, and the date, category, and author of a post has been made tiny and gray. The badge in the upper-left-hand corner with the blog’s title was hand-lettered in synthetic scrimshaw by a grizzled sailor locally sourced from a wharf.

At the back of my mind, during this ordeal, was the question: Why? While researching new web hosts before the transfer, I noticed, dispiritingly, that a fair number of blog redesigns are followed in short order by blog death. Redesign, in other words, seems in many cases to be a symptom of the propietor’s waning interest. Let’s prop the little monster up one more time and paint a happy face on it. Then, a week later: Let’s just shoot it. Like human civilizations, blogs do not last forever. And it turns out that while I was entrammeled in renewing the code of this one, I failed to observe its tenth anniversary. I first posted on Steamboats Are Ruining Everything on 29 March 2003. About errata, of course. Good god.

So what is a blog for? Four years ago, as an introduction to a print-on-demand anthology of this blog’s posts, I explained that I came to blogging fairly late—in fact, probably too late to take full advantage of its fluidity. I wasn’t hoping to break into print. My problem was that I had a toehold in print, which I was anxious about losing:

The quandary: If I wanted to communicate an important discovery, shouldn’t I write it up formally, either for money (i.e., journalism) or prestige (scholarship)? If a discovery wasn’t worth these rewards, was a casual communication of it worth risking my reputation, such as it was, for accuracy and deliberation? Though I had chosen not to pursue a career in academia, I had earned a Ph.D. in 1999 and was saddled with scholarship’s neuroses as well as journalism’s. To speculate beyond one’s area of expertise, based on no more than intuition and a few pieces of evidence, which happened to be new to oneself but might not be to specialists—wasn’t that a recipe for broadcasting one’s ignorance? And at the pit of my stomach, as I contemplated my efforts to make a living as a freelancer, lay another question: Would my editors continue to buy the cow if I was dispensing the milk for free on my blog?

Still good questions! Though not good enough to deter me from the pleasure of seeing myself type, evidently. I did discover a new use for a blog last year. It turns out that a blog can be a pretty good way to draw attention to a matter of urgency and public importance and to relay information about it in detail. But I have had to bench myself and let others carry that particular banner, and anyway, civic alarm is somewhat to one side of the puzzle that a blog poses to a writer.

A few years ago, print magazines complicated the puzzle by starting blogs of their own. I became inveigled when editors at the Paris Review invited me to send the occasional post their way. An odd state of affairs. They were offering a little money, but so little that a writer with any economic sense would have politely declined. My trouble was that I didn’t have any economic sense and was writing these posts for nothing already. I had then recently written one about the movie Avatar, for example, that had been reprinted on n+1’s blog and quoted by Daniel Mendelsohn in the New York Review of Books. That was fun. Should I stop? Why? So I started sending posts about movies to the Paris Review from time to time. Later I sent posts about other topics, and later still, I also started sending them to the New Yorker.

I can’t tell you how confusing this all is. Now, whenever I write something for my own blog, I can’t help but wonder whether I should send it somewhere else before hitting the Publish button. Pro: Cash. Con: Waiting. Am I an impatient person or a greedy one? And what if they say no? Steamboats Are Ruining Everything, after all, has always been very indulgent of me, editorially; very broad-minded. One’s amateurism has been a bit tampered with. Guilt colors one’s thinking, as guilt usually does when writing and money meet. One ought to be selling one’s wares for as much as the market will bear if it is in good faith that one has declared to the IRS year after year that writing is a profession not a hobby. In which spirit, of course, one should probably not be writing blog posts at all. But one can’t let capitalism have all the fun.

Four months from now, Penguin will publish my first novel. Friends congratulate me that I already have a “web presence.” I do intend to exploit it, but I’m haunted by a koan that a fellow writer once shared with me: “Freelancing only leads to more freelancing.” What if web presence only leads to more web presence? It probably isn’t for nothing that the sale technicians of the internet, when referring to a website reader’s decision to make a purchase, use the heavy and difficult word conversion.

Is blogging no more than a thing-in-itself? Am I about to quit? For the tenth anniversary of Steamboats Are Ruining Everything, here’s to ambiguity. Here’s to going down with the ship.