Paul Collins profiles the mail-order tycoon/cuisinier/fabulist George Leonard Herter for the New York Times Book Review:
Herter’s magnum opus, though, was “Bull Cook,” a wild mix of recipes, unsourced claims and unhinged philosophy that went through at least 15 editions between 1960 and 1970. Herter claimed one million copies sold; Brown guesses it was closer to 100,000. Either number is impressive, and the wild curveball of the book’s opening lines remains unmatchedin American literature: “I will start with meats, fish, eggs, soups and sauces, sandwiches, vegetables, the art of French frying, desserts, how to dress game, how to properly sharpen a knife, how to make wines and beer, how to make French soap and also what to do in case of hydrogen or cobalt bomb attack, keeping as much in alphabetical order as possible.”
Over at Weekend Stubble, Paul posts Herter’s plans for a fish-calling device.